Marketing Opinion
Apurv Agrawal
Sep 24, 2025

AI agents collapse the wall between marketing and CX

From HUL’s virtual try-ons to Zepto’s AI personas, brands and agencies face new roles as machines reshape leadership and trust.

From discovery to retention, AI agents adjust the customer journey in real time. To keep up, leadership itself must evolve.

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AI agents collapse the wall between marketing and CX

1 AI agents collapse the wall between marketing and CX

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2 GEO ‘converts like crazy’ and is already rivalling SEO for revenue, says Neil Patel

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4 Consumer health giant Kenvue begins global agency review

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