Advertising In-Depth
Campaign India Team
Oct 07, 2025

Strategy at a crossroads: WARC report reveals the discipline’s identity crisis

The Future of Strategy 2025 report finds 80% of global strategists see their discipline at a crossroads, despite rising client demand.

Nearly one in four of the most experienced strategists expect their next move to be into consulting.

Please sign in or register

Access limited free articles a month after free, fast registration.

Existing users sign in here

Or
Register Now
Forgotten Password?

Having trouble signing in?

Contact Customer Support at
[email protected]
or call+91 22 69489600

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

AI agents collapse the wall between marketing and CX

1 AI agents collapse the wall between marketing and CX

GEO ‘converts like crazy’ and is already rivalling SEO for revenue, says Neil Patel

2 GEO ‘converts like crazy’ and is already rivalling SEO for revenue, says Neil Patel

AI’s double-click: More speed, less soul?

3 AI’s double-click: More speed, less soul?

Consumer health giant Kenvue begins global agency review

4 Consumer health giant Kenvue begins global agency review

Haleon splits global creative account with WPP and Publicis Groupe

5 Haleon splits global creative account with WPP and Publicis Groupe

Strategy at a crossroads: WARC report reveals the discipline’s identity crisis

6 Strategy at a crossroads: WARC report reveals the discipline’s identity crisis

Monsoon rains force brands to rethink festive advertising

7 Monsoon rains force brands to rethink festive advertising

Grey’s global CEO Laura Maness departs

8 Grey’s global CEO Laura Maness departs

‘Song is changing Accenture’: CEO Ndidi Oteh on media, M&A and ‘Big Four’ agency rivalry

9 ‘Song is changing Accenture’: CEO Ndidi Oteh on media, M&A and ‘Big Four’ agency rivalry

Edelman makes global leadership changes

10 Edelman makes global leadership changes

Related Articles

X’s ad revenue continues to fall after Musk takeover: Warc
Advertising
Nov 20, 2024
Reem Makari

X’s ad revenue continues to fall after Musk ...

Global ad spend to hit $1.08 trillion in 2024 as digital and TV grow: WARC
Advertising
Nov 29, 2024
Staff Reporters

Global ad spend to hit $1.08 trillion in 2024 as ...

Cannes Lions and Warc owner Ascential to be acquired for $1.5 billion
Advertising
Jul 24, 2024
Ben Bold

Cannes Lions and Warc owner Ascential to be ...

APAC ad spend growth cools as global market tops $1 trillion: WARC
Advertising
Aug 23, 2024
Nikita Mishra

APAC ad spend growth cools as global market tops $1 ...

Just Published

Amex Ads is the latest player in commerce media
Advertising
2 days ago
Will Russo

Amex Ads is the latest player in commerce media

With ad spend set to explode in the sector, the payments brand launched its media network this week.

AWNY announces first global creator economy network
Marketing
2 days ago
Julia Walker

AWNY announces first global creator economy network

The network was launched with Breakr, a creator agency platform attempting to combat creator economy payment barriers.

Dove urges society to change the way it compliments young girls
Advertising
2 days ago
Charlotte Rawlings

Dove urges society to change the way it compliments ...

The global campaign was created by Zulu Alpha Kilo’s New York and Toronto offices.

Marketing’s new reality: Always on, always human
Opinion
2 days ago
Hari Prasad N

Marketing’s new reality: Always on, always human

The next edge in marketing isn’t louder storytelling; it’s better listening.