Ilyse Liffreing

How a little-known subscription service outperformed Super Bowl advertisers on social
Advertising
Feb 21, 2017
Ilyse Liffreing

How a little-known subscription service outperformed...

Don't let the cute dog pics fool you. BarkBox knows the trick to keeping its customers engaged.

Instagram introduces ads within Stories
Digital
Jan 12, 2017
Ilyse Liffreing

Instagram introduces ads within Stories

Airbnb, McDonald's, Nike and BuzzFeed are testing full-screen ads.

Meet Whisper: The most popular anonymous social app you've never heard of
Digital
Dec 13, 2016
Ilyse Liffreing

Meet Whisper: The most popular anonymous social app ...

Dove joins advertisers like Disney and Hulu on burgeoning, but still underground, platform.

BuzzFeed's 9 commandments for going viral
Opinion
Sep 01, 2016
Ilyse Liffreing

BuzzFeed's 9 commandments for going viral

BuzzFeed's director of social media, Rachel Christensen, gives us the inside scoop

Q+A: Reebok CMO Yan Martin on the benefits of yoga and the downside of the Olympics
Marketing
Aug 23, 2016
Ilyse Liffreing

Q+A: Reebok CMO Yan Martin on the benefits of yoga ...

The fitness brand that strives to "Be More Human" would rather validate than compete with you

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