Advertising In-Depth
Lucy Shelley
Sep 20, 2024

Publicis Groupe buys Mars United Commerce for undisclosed sum

The acquisition follows Publicis Groupe’s purchase of Influential this summer.

Rob Rivenburgh, global CEO of Mars United Commerce (left), and Arthur Sadoun, CEO of Publicis Groupe

Please sign in or register

Access limited free articles a month after free, fast registration.

Existing users sign in here

Or
Register Now
Forgotten Password?

Having trouble signing in?

Contact Customer Support at
[email protected]
or call+91 022 69047500

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

Googlies on Google: A curiosity-driven game for search

1 Googlies on Google: A curiosity-driven game for search

Colgate and Ogilvy on cracking the snacking code in toothpaste marketing

2 Colgate and Ogilvy on cracking the snacking code in toothpaste marketing

Mahindra SabCultures underpins how brands swap sales for cultural impact, loyalty

3 Mahindra SabCultures underpins how brands swap sales for cultural impact, loyalty

Weekend Fun: The Blue Film Festival

4 Weekend Fun: The Blue Film Festival

Hong Kong Tourism Board looks to revamp “A Symphony of Lights” attraction with new show curator

5 Hong Kong Tourism Board looks to revamp “A Symphony of Lights” attraction with new show curator

Mondelez India gears up to take a big bite out of the premium gifting market

6 Mondelez India gears up to take a big bite out of the premium gifting market

Kia's Sonet embarks on a journey of uncharted thrill

7 Kia's Sonet embarks on a journey of uncharted thrill

Moves and wins roundup: Week of 21 Oct

8 Moves and wins roundup: Week of 21 Oct

Adar Poonawalla buys 50% stake in Karan Johar's Dharma Productions

9 Adar Poonawalla buys 50% stake in Karan Johar's Dharma Productions

Daughters deserve more: The inheritance wake-up call

10 Daughters deserve more: The inheritance wake-up call

Related Articles

Wondrlab enters Europe with Webtalk acquisition
Advertising
Jan 16, 2024
Campaign India Team

Wondrlab enters Europe with Webtalk acquisition

I've seen so many acquisitions done the wrong way: Christian de la Villehuchet
Advertising
Nov 27, 2023
Anupama Sajeet

I've seen so many acquisitions done the wrong way: ...

Publicis upgrades global forecast as it reports 5.8% growth in Q3
Advertising
Oct 17, 2024
Beau Jackson

Publicis upgrades global forecast as it reports ...

Publicis Groupe to acquire creator marketing agency Influential
Media
Jul 26, 2024
Brandon Doerrer

Publicis Groupe to acquire creator marketing agency ...

Just Published

LS Digital launches CRAFT to boost brand engagement in a digital-first world
Advertising
56 minutes ago
Campaign India Team

LS Digital launches CRAFT to boost brand engagement ...

It aims to help brands optimise their digital communication strategies by focusing on personalised connections, immersive experiences, and scalable impact.

Marketers bet big on brand-building, not just quick wins
In-Depth
2 hours ago
Campaign India Team

Marketers bet big on brand-building, not just quick ...

According to a study by CNN International Commercial and MTM, 78% of marketers listed improving brand awareness and reputation as their top goal.

Understanding the nudge-sludge dynamic in marketing
Advertising
5 hours ago
Harshit Jain

Understanding the nudge-sludge dynamic in marketing

Strategic marketing calls for purposeful messaging and 'nudging', shifting from quantity to quality, says Doceree's founderc and global CEO.

Campaign roundup: Week of 4 Nov
Advertising
23 hours ago

Campaign roundup: Week of 4 Nov

The latest ad films and campaigns in India from brands such as Grand Hyatt, Centrum, Pulse Candy and more in our weekly news roundup.