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The acquisition follows Publicis Groupe’s purchase of Influential this summer.
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Four Indian brands entered the global top 100 ranking.
Results of a survey by iCubesWire found that this indicates the growing need for a shift towards localised, community-driven marketing by brands in India.
The initiative aims to set global advertising benchmarks, focusing on sustainability and ethical AI use, to protect consumers and shape responsible brand practices.
Its AI positioning has led to new business from blue chips, the group said.