Tripti Lochan
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Advertising
Oct 18, 2013
Tripti Lochan’s blog: A brand = its marketing
Arguing that the ‘advisory’ addressing foreign women tourists on the Incredible India website is doing more harm than good, the author presents an alternative
Advertising
Feb 22, 2013
Opinion: ‘Let’s stop worrying about marketing tactics’
Tripti Lochan, chief executive officer, VML Qais, is based in Singapore. Views expressed are personal.
Digital
Feb 04, 2013
Tripti Lochan’s blog: It’s not about digital
The author says that increasingly, when marketers refer to ‘digital’, they start at the tactics, hoping to post-rationalise tools and tactics – a ‘formula that spells disaster’.
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