Lee has announced the appointment of actor Sara Ali Khan as brand ambassador for India. To highlight this association, the brand has rolled out a campaign 'Lee: home of the real denim' featuring Khan. It aims to enhance Lee's reputation as the preferred denim brand for young audiences, with this partnership.
Malaika Arora teams up with Diataal
Diataal D has roped in Malaika Arora ias its brand ambassador. The multi-vitamin brand has also launched a campaign #DilChaheSirfDiataalD to mark the association, wherein the actor will be seen endorsing its range of nutritional supplements. The collaboration is expected to strengthen Diataal’s presence among health-conscious consumers.
Bewakoof gets Rashmika Mandanna
Bewakoof has announced the appointment of Rashmika Mandanna as brand ambassador. The actor will be the face of Bewakoof’s women’s range.
PNB MetLife names Smriti Mandhana as brand ambassador
PNB MetLife has announced the appointment of cricketer Smriti Mandhana as brand ambassador. Through this, the insurance company aims to spread its brand message of ‘karo bade sapno ki tayyari’ across the country.
Company officials tell Campaign how they are blending global expertise with indigenous elasticity, letting each market tailor consulting and science with tech solutions to what truly clicks with their clients.
Consortium Gifts' managing director prescribes a few effective tactics for brands to increase their visibility and drive high sales during the ongoing festive season.
Its festive campaign, ‘Celebrate every step,’ crafted by FCB India, is part of the footwear company’s global ‘Make your way’ series, spotlighting inspiring stories of grit and success.