Lee has announced the appointment of actor Sara Ali Khan as brand ambassador for India. To highlight this association, the brand has rolled out a campaign 'Lee: home of the real denim' featuring Khan. It aims to enhance Lee's reputation as the preferred denim brand for young audiences, with this partnership.
Malaika Arora teams up with Diataal
Diataal D has roped in Malaika Arora ias its brand ambassador. The multi-vitamin brand has also launched a campaign #DilChaheSirfDiataalD to mark the association, wherein the actor will be seen endorsing its range of nutritional supplements. The collaboration is expected to strengthen Diataal’s presence among health-conscious consumers.
Bewakoof gets Rashmika Mandanna
Bewakoof has announced the appointment of Rashmika Mandanna as brand ambassador. The actor will be the face of Bewakoof’s women’s range.
PNB MetLife names Smriti Mandhana as brand ambassador
PNB MetLife has announced the appointment of cricketer Smriti Mandhana as brand ambassador. Through this, the insurance company aims to spread its brand message of ‘karo bade sapno ki tayyari’ across the country.
Brands are increasingly viewing live event marketing as an effective way to generate engagement, moving beyond placing their sponsorship logo on a banner.
The gender gap in leadership isn’t about a lack of talent but rather about workplace biases, flawed hiring practices and rigid expectations. Marico’s Somasree Awasthi talks to Campaign on what needs to change and why companies can’t afford to wait.