Campaign India Team
Aug 17, 2023

Ferrero Rocher helps Ibrahim win over Sara Ali Khan ahead of Raksha Bandhan

Watch the film here

Ferrero Rocher Moments has rolled out a film featuring actor Sara Ali Khan ahead of Raksha Bandhan. 
 
In the film, Khan is upset because her brother took her charger and didn't return it. She looks for it all over his room and says that these little things annoy her so much. That's when she opens a drawer and finds a pack of Ferrero Rocher Moments accompanied with a 'Happy Raksha Bandhan' note from Ebrahim. Her anger is now replaced with joy and she says that it is these little things are also the reason she loves him. 
 
Zoher Kapuswala, marketing head, Pralines, Ferrero India, said, “Our renewed association with Sara Ali Khan holds special significance for Ferrero Rocher Moments as her effervescent personality and endearing charm perfectly resonates with Ferrero Rocher Moments brand personality of creating magical moments for its esteemed customers. Our Raksha Bandhan digital film perfectly captures the essence of this special occasion with the talented Sara Ali Khan, where love, affection, and mischief intertwine to create unforgettable moments. This Raksha Bandhan, let us embrace the joy of giving and receiving, and create memories that will forever linger as we make the Mmmoment perfect with Ferrero Rocher Moments.”
 
The film was published on 15 August.
 
Source:
Campaign India

Related Articles

Just Published

1 day ago

Call for entries: Campaign Asia-Pacific’s 2025 ...

The 2025 Power List is open for nominations! We’re spotlighting the marketers who are driving innovation, shaping consumer behaviour and redefining the marketing game across the region. Know a trailblazer leading the charge or think it’s your time to shine? Nominate now.

1 day ago

Women’s cricket searches by Indians rose 103% in ...

The live music events like Coldplay, Taylor Swift, Vijay Antony, and Diljit Dosanjh concerts saw 43% increase in searches in 2024, according to a Kantar report.

1 day ago

Is Elon Musk’s X winning back advertisers?

Social media platform X is reportedly in talks to raise money at its buying price valuation of $44 billion, despite user and advertiser losses since Elon Musk’s acquisition in 2022.

1 day ago

Take a peak: How marketers can turn digital noise ...

In an attention-starved and price-sensitive market, brands are battling for fleeting consumer focus. NP Digital's Neil Patel shares how leveraging emotional resonance through the 'peak-end rule' can create powerful moments that stick.