
PepsiCo has announced the appointment of Sara Ali Khan as brand ambassador for Kurkure.
The actor made the announcement on her Instagram account.
Neha Prasad, associate director and brand lead, Kurkure, said, “Bringing her expressive and entertaining persona, Sara makes for a great addition to Kurkure’s masaledaar family! Her exuberance and cheerfulness personify the Kurkure personality, and we are sure that audiences will love her as a brand ambassador. We believe that our partnership will not only increase brand reach, but also amplify our quirky messaging.”
Khan will be part of upcoming Kurkure campaigns and will promote it across all traditional and digital platforms.