Campaign India Team
Jan 09, 2024

Brand ambassador round-up: Week of 8 January

Read about who has signed the likes of Hrithik Roshan, Genelia Deshmukh, Karan Johar and Vikas Khanna

Aarize Group signs Tiger Shroff 

 

Aarize Group has announced the appointment of actor Tiger Shroff as brand ambassador. With this association, the brand aims to use Shroff's influence to extend its presence across diverse media platforms, events, and collaborations, reinforcing its market presence. 

 

Vikas Khanna for Organic Tattva 

 

Organic Tattva has announced the appointment of chef Vikas Khanna as its brand ambassador for its organic flour and pulses range. To highlight association, the brand has rolled out a campaign featuring Khanna. Organic Tattva aims to promote health-conscious living and ethical consumption. Khanna's alignment with these values made him the perfect brand fit. Khanna aims to raise awareness about the advantages of organic living, emphasising the positive impact on personal well-being and the planet. 

 

 

Ayouthveda signs Genelia Deshmukh 

 

Ayouthveda has announced the appointment of Genelia Deshmukh as brand ambassador for its face care range. Deshmukh aligns with the brand's philosophy of emphasising the spirit of tradition and modernity in the pursuit of healthy skin. With this association, Deshmukh aims to bringing forth the age-old wisdom of Ayurveda in a contemporary, luxurious form. 

 

Black+Decker gets Karan Johar

 

Black+Decker has announced the appointment of director, producer and TV personality Karan Johar as brand ambassador for its air conditioners, refrigerators and washing machines business in India. With this partnership, the brand aims to expand its presence and bring both innovation as well as versatility to the Indian market. 

 

Hrithik Roshan for Clear Premium Water

 

Clear Premium Water has announced the appointment of actor Hrithik Roshan as brand ambassador. To highlight this association, the brand has rolled out a campaign 'clear rehne mai samjhdari' (wisdom to stay clear). The brand aims to promote a healthy lifestyle while addressing critical issues such as sustainability, environmental conservation, and the imperative choice of safe and pure drinking water through Roshan. 

 

 

Source:
Campaign India

Related Articles

Just Published

21 hours ago

Tile trouble? Pidilite’s Roff has it all stuck together

Ogilvy ad fuses humour with utility, showcasing tile adhesives' unmatched durability through a hilariously chaotic yet relatable domestic mishap.

21 hours ago

Jaguar defends rebrand amid ‘vile hatred’ online

Jaguar could be facing its own Bud Light moment. However, its boss has defended the “bold” rebranding, saying the message had been lost in “a blaze of intolerance” online.

21 hours ago

Will community engagement help Uniqlo nail its INR ...

With revenues at INR 624.6 crore in FY23, the Japanese apparel company is focusing on personalised and digital marketing push to propel its growth.

23 hours ago

Upcountry consumers fuel 63% of India's short ...

According to estimates provided by the report, this category promises to be a $16–17 billion revenue opportunity by FY-2029 in the country.