Advertising
Aditi Jain
Sep 20, 2023

Drawing conclusions with Aditi Jain

Weekly commentary, observational humour and satire on contemporary events by Aditi Jain, director - brand strategy, Tilt Brand Solutions

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Googlies on Google: A curiosity-driven game for search

1 Googlies on Google: A curiosity-driven game for search

Cadbury 5 Star gives the AI revolution a humorous pushback

2 Cadbury 5 Star gives the AI revolution a humorous pushback

Ustad Zakir Hussain: The maestro who transformed advertising with a single campaign

3 Ustad Zakir Hussain: The maestro who transformed advertising with a single campaign

Dentsu India offices raided amid allegations of $16.5 million embezzlement scheme

4 Dentsu India offices raided amid allegations of $16.5 million embezzlement scheme

AI in digital ads: Silent partner, not sole pilot

5 AI in digital ads: Silent partner, not sole pilot

Zooming into the inner aspirations of target consumers

6 Zooming into the inner aspirations of target consumers

Branding Edge to buy 51% stake in lifestyle and influencer marketing firm

7 Branding Edge to buy 51% stake in lifestyle and influencer marketing firm

Weekend Fun: The Blue Film Festival

8 Weekend Fun: The Blue Film Festival

JSW Paints’ ‘Room of hope’ colours a better tomorrow

9 JSW Paints’ ‘Room of hope’ colours a better tomorrow

Kia's Sonet embarks on a journey of uncharted thrill

10 Kia's Sonet embarks on a journey of uncharted thrill

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