Xiaomi India appoints Sandeep Singh Arora as chief business officer
Xiaomi India has appointed Sandeep Singh Arora as its chief business officer to bolster its leadership team and drive strategic growth in 2025. He will focus on revenue growth, strategic partnerships, and market expansion, marking a significant step in the company’s efforts to strengthen its Indian operations.
With extensive expertise in product marketing, category management, retail operations, and brand strategy, Arora is expected to enhance Xiaomi India’s ability to navigate the evolving market. This appointment underscores the company's commitment to innovation and growth as it aims to solidify its position in the competitive Indian technology landscape.
Redmatter expands client portfolio; sets ambitious growth targets
Redmatter, a marketing agency, has added three new brands to its client portfolio: Hansaplast, South India Jewellery, and Snackster by Sneha Group. This development reflects the agency’s expanding influence in the Telangana and Andhra Pradesh regions. The agency has set a target of growing 100 Indian brands to INR 1,000 crores by 2035.
The agency’s 2024 achievements include new brand launches, such as Snackster, which competes with giants like Godrej Yummiez and ITC MasterChef, and the introduction of new product variants for the century-old beverage brand Artos. Redmatter launched Gutsy, a millet beverage brand, and Hily, a rice brand from Shekar Foods. Their work with the Foundation for Democratic Reform earned three national awards, making Redmatter the only Hyderabad-based agency to win national-level awards in 2024.
Trailytics awarded e-commerce analytics mandate by Cipla Health
Trailytics has been awarded the e-commerce analytics mandate for Cipla Health, the consumer healthcare division of Cipla, effective for 2025. The partnership will focus on enhancing Cipla Health’s online presence and customer engagement through data analytics. Trailytics will assist in optimising e-commerce strategies, including customer behaviour analysis, inventory management, and product visibility across online platforms, aiming to increase market share and improve customer experience.
The collaboration comes as Cipla Health faces challenges in dynamic pricing, inventory optimisation, and fragmented data. Trailytics will address these issues by integrating real-time data, advanced consumer segmentation, and AI-driven recommendations. This initiative will enable Cipla Health to make informed, data-driven decisions, ultimately boosting customer satisfaction and ROI.
Confiance communications bags PR mandate for TIL limited
Confiance Communications has been awarded the PR mandate for TIL Limited, a major player in India's material handling and infrastructure equipment sector. The agency will manage TIL's communications strategy, emphasising the company's technological advancements and role in infrastructure development, including its contributions to the defence sector. The mandate includes media relations, corporate reputation management, and strategic content creation.
Udit Sharma joins JioStar as EVP and business head–premium sports and agency relationships
Udit Sharma has joined JioStar as executive vice president and business head for premium sports and agency relationships. Sharma, previously the chief business officer at One Impression, brings extensive experience in the media and entertainment sector. He expressed his excitement about leading JioStar's premium sports business, focusing on promoting diverse sports in India.
Foundit appoints Anupama Bhimrajka as VP–marketing
Foundit, formerly known as Monster APAC and ME, has appointed Anupama Bhimrajka as its new vice president of marketing. Bhimrajka, with over 20 years of experience, will drive the company’s marketing strategy across the APAC and Middle East regions. Before joining Foundit, she led consumer marketing at Lenovo India and held senior roles in global advertising agencies.
Nadia Miranda joins FP7 McCann as strategy director
Nadia Miranda has been appointed as strategy director at FP7 McCann. With over a decade of experience in advertising, she previously worked as Strategy Director at Memac Ogilvy. Miranda is set to bring her expertise in strategy development and creative problem-solving to FP7 McCann, contributing to the agency’s strategic vision and client work in the region.
