Advertising
Aditi Jain
Oct 18, 2023

Drawing conclusions with Aditi Jain

Weekly commentary, observational humour and satire on contemporary events by Aditi Jain, director - brand strategy, Tilt Brand Solutions

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

Googlies on Google: A curiosity-driven game for search

1 Googlies on Google: A curiosity-driven game for search

Dentsu India offices raided amid allegations of $16.5 million embezzlement scheme

2 Dentsu India offices raided amid allegations of $16.5 million embezzlement scheme

Cadbury 5 Star gives the AI revolution a humorous pushback

3 Cadbury 5 Star gives the AI revolution a humorous pushback

Omnicom and IPG 'huddling together as cold winds blow': Martin Sorrell

4 Omnicom and IPG 'huddling together as cold winds blow': Martin Sorrell

Dentsu India strengthens leadership for performance marketing push

5 Dentsu India strengthens leadership for performance marketing push

Unpacking Omnicom-IPG merger: Bigger, bolder, and lessons learnt

6 Unpacking Omnicom-IPG merger: Bigger, bolder, and lessons learnt

Kia's Sonet embarks on a journey of uncharted thrill

7 Kia's Sonet embarks on a journey of uncharted thrill

Meta meltdown: How agencies are coping with social media downtime

8 Meta meltdown: How agencies are coping with social media downtime

WPP scales up investments in India amid strategic growth plans

9 WPP scales up investments in India amid strategic growth plans

Ustad Zakir Hussain: The maestro who transformed advertising with a single campaign

10 Ustad Zakir Hussain: The maestro who transformed advertising with a single campaign

Related Articles

Drawing conclusions with Aditi Jain
Advertising
Jan 03, 2024
Aditi Jain

Drawing conclusions with Aditi Jain

Myntra adds Tilt Brand Solutions as AOR
Advertising
Jul 18, 2023
Campaign India Team

Myntra adds Tilt Brand Solutions as AOR

Tilt Brand Solutions elevates Adarsh Atal
Advertising
May 30, 2023
Campaign India Team

Tilt Brand Solutions elevates Adarsh Atal

Tilt Brand Solutions drives off with MG's Comet
Advertising
May 09, 2023
Campaign India Team

Tilt Brand Solutions drives off with MG's Comet

Just Published

Ad industry hiring heats up: 9% growth steady amid digital surge
Advertising
32 minutes ago
Campaign India Team

Ad industry hiring heats up: 9% growth steady amid ...

Digital marketing and content creation drive 9% hiring growth, putting fresh talent in the spotlight for advertising agencies.

Duroflex redefines love and comfort for modern couples
Advertising
40 minutes ago
Campaign India Team

Duroflex redefines love and comfort for modern couples

This wedding season, it celebrates evolving relationships, spotlighting everyday love and inclusive connections with a playful, relatable twist.

Zepto and boAt's festive ad hits the right note
Advertising
21 hours ago
Campaign India Team

Zepto and boAt's festive ad hits the right note

Quick delivery meets premium sound in Zepto and boAt's witty ad, saving parties and spotlighting festive chaos with humour.

From leaks to locks: Ensuring piracy-free OTT content to maximise advertising ROI
Advertising
1 day ago
Siddhant Jain

From leaks to locks: Ensuring piracy-free OTT ...

The co-founder and CEO of VdoCipher explains why brand marketers must advocate for DRM to help OTT platforms secure streaming content and boost their own advertising returns.