Campaign India Team
Nov 14, 2013

Mumbai launch of 'Don't flirt with rural marketing' by RV Rajan

Rural marketing veteran RV Rajan's book titled 'Don't flirt with rural marketing' was launched at a Crossword store in Mumbai on 11 November. Ravi Pisharody released the book while Dr MG Parameswaran recieved the first copy. Also present at the event was publisher K Srinivasamurthy, and guests including Sam Balsara.

Please sign in or register

Access limited free articles a month after free, fast registration.

Existing users sign in here

Forgotten Password?

Having trouble signing in?

Contact Customer Support at
[email protected]
or call+91 22 69489600

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Just Published

3 hours ago

Aviva awards creative account to Saatchi & Saatchi

Saatchi & Saatchi took on AMV BBDO and Havas at the final stage.

4 hours ago

Campari Group appoints global media agency

WPP Media was the incumbent on the account.

5 hours ago

The new currency of culture: Why brands are chasing ...

In the noise of the country’s booming live entertainment market, experiential utility, not visibility, has become the differentiator.

8 hours ago

2026 is looking bright for commerce media: WPP Media

Unlike traditional advertising, the agency's officials explain why commerce media offers deterministic shopping data and full-funnel visibility. But measurement remains a challenge.