Campaign India Team
Mar 07, 2022

News updates - week of 7 March

In the news: Belora Cosmetics, BoAt, Ubon

Belora Cosmetics partners Kiara Advani 

 
Makeup brand Belora Cosmetics has appointed Kiara Advani as its brand ambassador. She will play a central role in assisting Belora to engage deeply with its audiences. The brand has already rolled out its first campaign featuring Advani and is being promoted across digital, social media, OTT and OOH.

 

BoAt appoints Rashmika Mandanna 

 

BoAt has announced the appointment of actor Rashmika Mandanna as brand ambassador for its wearables category. With this association, the brand rolled out a campaign #DanceThroughLife featuring Mandanna for Women's Day. 

 

 

Ubon gets Neha Kakkar 

 

Ubon has announced the appointment of singer Neha Kakkar as its brand ambassador. With this association, the brand aims to enhance its customer base. 

 

 

Source:
Campaign India

Related Articles

Just Published

5 hours ago

Apple dominates Brand Finance’s 2025 report

The report shows NVIDIA’s surge, and how Indian IT firms are shaping the AI-first future.

5 hours ago

Hitting INR 2,500 crores in FY23, Indian PR ...

90% of corporate communicators see the value shifting to business impact over media exposures, leading to PR budgets growing to 15.7% of marketing spends.

6 hours ago

Augmented reality: Merging imagination with retail ...

Great Lakes Institute of Management's research chairperson explains how the tech is revolutionising marketing with immersive experiences, blending sensory thrills and efficiency to reshape consumer behaviour and brand loyalty.

7 hours ago

The great corporate pretence is finally over

From Meta's masculinity pivot to the mass corporate retreat from DEI, flexibility, and parity commitments, 2025 is exposing the friction between corporate values and valuations, revealing what happens when trust is deemed to have outlived its market worth.