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AI in digital ads: Silent partner, not sole pilot
Talking to Campaign, Tejinder Gill shares his insights about the opportunities and challenges ahead for programmatic advertising, offering a glimpse into the future of marketing in a dynamic and data-driven world.
Cathay Pacific’s new OOH campaign combines innovation and wit to deliver real-time messages that engage and captivate travellers
The airline’s latest campaign brings travel aspirations to life through strategic storytelling.
Shailesh Prakash checks out of Google News
The vice president and general manager’s departure highlights the tech company’s ongoing tensions with Indian publishers over ad revenue and fair competition.
Kapil Batra joins Lowe Lintas as president
He will report to Prateek Bhardwaj, the agency's chief creative officer.
Grammarly tops digital and TV ads in H1: TAM report
Digital ads grow by 8% during H1-2024, as per the report.
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Miami Ad School launches Anant Rangaswami Scholarship to honour industry veteran
The two-year programme worth INR 50 lakh aims to support aspiring creative talents, by offering a comprehensive course in copywriting and art direction.
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