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IAS opens office in Mumbai; its third in India
Abhishek Pujar to head the Mumbai operations of the digital media measurement and optimisation platform provider.
Amagi and Olyzon collaborate to simplify CTV ad placement, monetisation
Powered by AI-backed ad optimisation, the partnership promises to deliver effective CTV advertising strategies for brands.
Programmatic controlled 88% of ad impressions in India in 2024: TAM AdEx
The digital ad impressions grow 7% in 2024 compared to 2023; posts 12.7 times growth when compared to 2020 levels.
Campaign roundup: Week of 10 Feb
The latest ad films and campaigns from brands like Markets4You, Audi India, Fortune Foods, Zomato, RBL Bank, Bandhan Life, Antara AGEasy, Jimmy Choo, Jajabor Brand Consultancy, Sunfeast Fantastik!, Himalaya, Shot by Wahter, Jajabor Brand Consultancy, Footprints, VML, Tata Trusts, Tata AIG General Insurance, Blissclub, IDFC First Bank, Visa Infinite, SMFG India Credit, and more, in our weekly roundup.
AI in digital ads: Silent partner, not sole pilot
Talking to Campaign, Tejinder Gill shares his insights about the opportunities and challenges ahead for programmatic advertising, offering a glimpse into the future of marketing in a dynamic and data-driven world.
Cathay Pacific’s new OOH campaign combines innovation and wit to deliver real-time messages that engage and captivate travellers
The airline’s latest campaign brings travel aspirations to life through strategic storytelling.
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