ai
When AI turns to humans to feel human
Anthropic and OpenAI recently turned to human-led creative shops to tell their story. They didn't market AI's efficiency or speed, but empathy.
WPP launches Open Pro for marketers to create campaigns without an agency
Holding company claims the tool does not replace agency work.
Marketers shift focus from sparkle to substance at SMARTIES 2025
This year’s awards spotlighted a sharper marketing ethos; where AI, inclusion, and measurable impact outshone hype, vanity metrics, and fleeting creative dazzle.
Meta’s next ad frontier: AI meets creators
From AI-dubbed ads to data-driven creator tie-ups, its latest suite blends automation and authenticity to reshape how marketers scale creative output.
Why do we give better feedback to GPT than to people?
Candidness is supposed to be a workplace superpower. Yet somehow, says Publicis' Vini Dalvi, we save our most useful feedback for machines.
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Bachelor pads get a 'Big Billion' reality check
Flipkart’s festive campaign uses AI and humour to nudge bachelors towards upgrading homes—and perhaps improving their dating odds too.
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