analytics

Sep 05, 2024

The curious case for measuring visual content impact

In today’s digital age, flying blind isn’t just reckless; it’s brand suicide. Magnifi’s senior vice president-revenue underlines why measuring the impact of visual content is essential.

May 16, 2024

Can we trust ChatGPT as an analytics tool?

A year on from a rather disappointing test, can a reinvigorated ChatGPT win back credentials as an analytics tool—and can we trust it with our data?

Nov 29, 2023

A new era of ads analytics? How Media Mix Modeling is reshaping strategies in the cookie-less world

Privacy regulations have significantly hindered measurement capabilities to the extent that Meta, Google, and Amazon are now finding it necessary to use Media Mix Modeling. Campaign explores if other marketers should follow in their footsteps

Jun 06, 2017

Zeno Group makes key hires in digital and analytics

Divya Uttam joins from Havas Worldwide while Shipra Malik was with GTB.

Oct 01, 2015

Future Group ropes in Vinay Bhatia as CEO, loyalty and analytics

He was SVP – marketing and loyalty at Shoppers Stop prior

Jun 27, 2013

Marketing analytics: It's now or never

The author offers some good reasons to take full advantage of analytics, and a framework to help get started