analytics
The curious case for measuring visual content impact
In today’s digital age, flying blind isn’t just reckless; it’s brand suicide. Magnifi’s senior vice president-revenue underlines why measuring the impact of visual content is essential.
Can we trust ChatGPT as an analytics tool?
A year on from a rather disappointing test, can a reinvigorated ChatGPT win back credentials as an analytics tool—and can we trust it with our data?
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A new era of ads analytics? How Media Mix Modeling is reshaping strategies in the cookie-less world
Privacy regulations have significantly hindered measurement capabilities to the extent that Meta, Google, and Amazon are now finding it necessary to use Media Mix Modeling. Campaign explores if other marketers should follow in their footsteps
Zeno Group makes key hires in digital and analytics
Divya Uttam joins from Havas Worldwide while Shipra Malik was with GTB.
Future Group ropes in Vinay Bhatia as CEO, loyalty and analytics
He was SVP – marketing and loyalty at Shoppers Stop prior
Marketing analytics: It's now or never
The author offers some good reasons to take full advantage of analytics, and a framework to help get started
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