audio
Dust, cook, listen, repeat: Audible enthralls listeners whilst juggling mundane chores
The online audiobook and podcast service’s first global ad contrasts the listener's surroundings with the worlds they can imagine, highlighting the immersive nature of audio storytelling.
Boult and Ford Mustang gear up to put design supremacy on the fast track
To celebrate this collaboration, the audio brand produced a digital film that was conceptualised and shot in-house by its creative team.
Cannes daily global podcast: Big wins in audio, health and outdoor
EPISODE TWO: Campaign's editors and journalists from around the world are hosting a daily podcast during the five-day Lions festival. In this second episode, we discuss the big award wins from the first night.
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Sounds like a hit: How brands are cutting through the noise using original music marketing
As brands continue to go viral on TikTok owing to their clever use of original music, the role of sound in campaigns is becoming less of an afterthought and more strategically significant for standing out in a crowded digital landscape
Opinion: All ears on you with the sound of your brand
The author shares how audio is an important factor in the marketing mix through relevant contextualisation
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