b2b
Curating unforgettable brand events—from concept to creation
By forging deep and meaningful connections, experiential marketing events promise to deliver a lasting impact on a customer's mind, says XP&D’s CEO.
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B2B campaigns with clear customer promises triple market share gains
New research by WARC Advisory, in partnership with The B2B Institute at LinkedIn, and strategy expert Roger Martin, finds that customer promise campaigns in B2B are more effective when budgets are tight.
80% of business leaders to offer job flexibility in India: LinkedIn
78% leaders are allowing and planning to permit employees to work from a different country, reports the 'future of work' study
Facebook doesn’t work for B2B: Forrester
'Customers likely to visit FB pages only when in a relationship with the brand'
WPP invests $5m in Facebook marketing platform Buddy Media
The strategic partnership aims to allow WPP to improve its clients' engagement with Facebook users
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