LinkedIn has launched its B2B study, 'Future of work' in association with GFK.
It highlights the viewpoints of 736 business leaders in India about the future of work, flexibility offerings, challenges they foresee and plans to solve them.
In addition, LinkedIn has launched filters for employees to search for new remote, on-site, hybrid job search, open to work opportunities, vacation norms, and services for freelance projects to propagate better flexibility during job hunts.
The study also revealed the top three business priorities for leaders such as digital transformation, rethinking marketing strategy, and establishing new ways of working.
Highlights of the report are as follows:
- 9/10 business leaders feel flexible policies can help them hire diverse top talent, and are planning to offer job sharing possibilities.
- 80% of business leaders in India feel pressured to offer greater flexibility since COVID-19.
- 88% have hired specialists, consultants, and additional personnel to help design their workplace policies for the future of work.
- 78% have already offered or are planning to allow employees to work from a different country.
- India is leading in the Asia Pacific (APAC) region when it comes to offering flexibility; in comparison, only 68% of APAC leaders offer job shares and 58% allow the staff to work from a different country.
- 83% of India’s business leaders are confident about leading a distributed workforce when compared to 66% of leaders in the APAC region.
- 93% believe younger employees are key to business success, providing them with fresh insights into new marketing trends.
- More than half of business leaders in India also believe virtual interviews can help them connect with 55% of aspirants with proximity restrictions, 45% find a more diverse mix of candidates, and 49% find professionals with modern skills.
- 63% of leaders feel that happy employees are as important as excellent customer service.
- 50% of leaders in India feel that encouraging small talk at the start of meetings, and empathetic conversations led by managers can foster 46% of inclusion among employees, regardless of their locations.
Ashutosh Gupta, country manager, LinkedIn India, said, "Flexible working has emerged as a top priority in the new world of work, and business leaders see this as an opportunity to hire more diverse talent and improve business performance. Nearly 9 in 10 leaders in India have hired specialists to design stronger workplace policies, to re-evaluate everything from L&D opportunities to performance reviews and career progression through a new lens — one that puts people first and not location. To support this shift in the way we work, LinkedIn is launching new platform tools to help job-seekers find opportunities that match their preferences and their need for a more flexible work environment."
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