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How BBDO plans to rewrite the rules of creativity with ‘Do Big Things’
With its first global repositioning in 30 years, the Omnicom Group’s creative agency is shifting from ‘The Work’ to campaigns that drives cultural and business impact.
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OMG WTF is OAG?
Omnicom's new advertising division purports to be something new, so what does it have on offer? Campaign UK's editor Maisie McCabe explores.
WhatsApp's privacy ad celebrates resilience, but misses showcasing digital tenacity
BBDO India and director Shimit Amin present an ad film about a young man's pursuit of his culinary dreams in a new city.
Ariel's latest #ShareTheLoad campaign is a reminder to couples to bolster the 'home team'
Conceptualised by BBDO, the film focuses on the mental load of household responsibilities that often go unnoticed.
Bling bling: Exploring the landscape of luxury in India
From the boom of the middle class to the 'if i want it, I'll get it' attitude of Gen Z in the nation, the meaning of luxury in India is evolving rapidly and brands need to catch up. Quantum's Himani Pundir explores.
BBDO India bags NIIT creative account
The mandate will see BBDO take on duties for mainline and social for NIIT Digital, a learner experience online platform.
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