bbdo worldwide
BBDO Worldwide wins Ford's global creative review
WPP retains media and production, while Wieden+Kennedy is brought on for special projects.
Effie Effectiveness Index 2016: O&M Mumbai second best office globally, Mullen Lowe Lintas Mumbai fifth
Ogilvy & Mather emerges as top global agency network globally and in Apac
7UP gives digital mandate to Proximity India
Proximity will handle all digital initiatives including social media for the brand
Media TV: Andrew Robertson on effectiveness
Andrew Robertson, president and CEO of BBDO Worldwide, speaks to Media TV about the challenges of making creativity effective.It takes a lot of work to measure effectiveness, you’ve got to put the time and effort and resource into building the models that are necessary to isolate the affects of individual investments in media and individual messages that makes up your campaigns, says Robertson.
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