Andrew Robertson, president and CEO of BBDO Worldwide, speaks to Media TV about the challenges of making creativity effective.It takes a lot of work to measure effectiveness, you’ve got to put the time and effort and resource into building the models that are necessary to isolate the affects of individual investments in media and individual messages that makes up your campaigns, says Robertson.
Andrew Robertson, president and CEO of BBDO Worldwide, speaks to Media TV about the challenges of making creativity effective.
It takes a lot of work to measure effectiveness, you’ve got to put the time and effort and resource into building the models that are necessary to isolate the affects of individual investments in media and individual messages that makes up your campaigns, says Robertson.
He goes on to say that agencies and clients don’t do enough in this area but solutions take work.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
Ipsos India’s group service line leader for innovation, MSU, and strategy3 explains why the ethical and responsible use of AI in market research and data science can be highly impactful.
.jpg&h=268&w=401&q=100&v=20170226&c=1)
The change to the global guidelines will apply across WPP's operations.
This is his second stint at the agency; he had previously held several positions within the group, including managing director of Havas Creative India.
.jpg&h=268&w=401&q=100&v=20170226&c=1)
Adobe’s research found that 53% of buyers want AI-led efficiencies to translate into affordable products, exceeding consumer preferences in Australia and Japan.
.jpg&h=334&w=500&q=100&v=20170226&c=1)
.png&h=334&w=500&q=100&v=20170226&c=1)
.jpg&h=334&w=500&q=100&v=20170226&c=1)
.jpeg&h=268&w=401&q=100&v=20170226&c=1)
