7UP gives digital mandate to Proximity India

PepsiCo India has appointed Proximity India as its digital creative agency for its 7UP brand. Proximity will handle all digital initiatives including social media.

On assigning Proximity the account, Ruchira Jaitley, executive vice president - marketing, PepsiCo India, said, “Proximity India is a part of the PepsiCo agency team. Proximity has done work award winning work with PepsiCo in the past and we were delighted with the strong creative work and strategic thinking demonstrated by Proximity India. Proximity is amongst most awarded digital agencies globally, and we look forward to being able to draw upon their international networks for learnings from across the world.”

Commenting on the win, Ajai Jhala, chief executive officer, BBDO / Proximity, said, “7UP is BBDO’s founding brand and winning the digital account in Proximity’s first year of operations makes it that much more special. We are really excited about this win and are looking forward to deliveringtruly interactive digital ideas.”

Ranjeev Vij, vice president and head, Proximity India, added, “We can’t be more thrilled than working on this iconic brand and look forward to collaborate on big ideas and amplify them in everything that is digital today.”