Campaign India Team
Apr 28, 2016

Effie Effectiveness Index 2016: O&M Mumbai second best office globally, Mullen Lowe Lintas Mumbai fifth

Ogilvy & Mather emerges as top global agency network globally and in Apac

Effie Effectiveness Index 2016: O&M Mumbai second best office globally, Mullen Lowe Lintas Mumbai fifth
Effie Worldwide has released the results of its global 2016 Effie Effectiveness Index.
 
The Index is based on success in more than 40 national, regional and global Effie Award competitions.
 
Ogilvy & Mather has bagged the top spot in the agency network rankings this year. The agency’s holding company, WPP, has held its lead as the top agency holding company for five consecutive years. BBDO Worldwide was the top agency network last year.
 
Ogilvy & Mather's Mumbai office is second among the list of the most effective individual agency offices in the world. MullenLowe Lintas Group's Mumbai office is fifth on the list, which is topped by McCann's FP7/DXB (Dubai). 
 
The Coca-Cola Company gets the top marketer accolade, while Coca-Cola is the top brand. 
 
In Asia Pacific, Unilever bagged the top marketer accolade. McDonald's was the top brand according to this index. WPP Group is the top agency holding group in Apac, while Ogilvy & Mather's Mumbai office is the top agency.
 
Ogilvy & Mather also emerged as the top agency network in the region.  Socialab from Beijing is the top independent agency.
 
Neal Davies, president and CEO, Effie Worldwide, said, "For nearly 50 years, the Effies have been the gold standard for effectiveness and the Effie Index, now in its sixth year, has emerged as the measure by which our industry defines success. The anticipation and jockeying for top rankings is built up throughout the year and it is always exciting to see which agencies in particular, come out on top."
Source:
Campaign India

Related Articles

Just Published

8 hours ago

LS Digital launches CRAFT to boost brand engagement ...

It aims to help brands optimise their digital communication strategies by focusing on personalised connections, immersive experiences, and scalable impact.

9 hours ago

Marketers bet big on brand-building, not just quick ...

According to a study by CNN International Commercial and MTM, 78% of marketers listed improving brand awareness and reputation as their top goal.

12 hours ago

Understanding the nudge-sludge dynamic in marketing

Strategic marketing calls for purposeful messaging and 'nudging', shifting from quantity to quality, says Doceree's founderc and global CEO.

1 day ago

Campaign roundup: Week of 4 Nov

The latest ad films and campaigns in India from brands such as Tata Tea, Senco Gold, Grand Hyatt, Centrum, Pulse Candy and more in our weekly news roundup.