bikano
Brands weave stories of sibling love for Raksha Bandhan campaigns
Campaign looks at how brands spotlight the bond between brothers and sisters with creative ads that capture the essence of modern relationships and timeless traditions.
Urban hustle to rural roots: Tailoring FMCG strategies for diverse markets
Aligning FMCG brands with regional preferences is essential, opines Kush Aggarwal, head of marketing for Bikano—stressing the need for personalisation, robust distribution, and consistent quality to build trust across markets.
Tailoring your brand’s marketing for the urban hustle versus rural roots
Rural FMCG growth outpaces urban at 7.6% versus 5.7%—brands must cater to urban convenience and rural affordability for success.
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The importance of 'being real' in marketing today
Global marketing isn't just about translating words; it is about understanding different cultures, adapting and relating to them.
24 hours with… Kush Aggarwal
Kush Aggarwal, head of marketing, Bikano, takes us through what a day in his life looks like
Brands celebrate Diwali with a touch of humour and oodles of positivity
Watch our picks of the Diwali campaigns here
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