brand loyalty
Rise of the neo-creator class in India as influencers, consumers converge
With India + Bharat emerging as a mega-trend, brands will be forced to focus on hyperlocal strategies that resonate with specific regional identities, observes the latest consumer trend mapping study by Stumble.
50% Indians sceptical about authenticity of online content: Report
In today’s rapidly digitalising world, trust has emerged as an important factor reshaping the relationships between consumers and businesses, finds Accenture Song’s Life Trends 2025 report.
Crafting connections: The new playbook for brand loyalty in the digital age
Brands today are shifting from product pushes to storytelling, creating emotional connections to capture customer loyalty and drive long-term success, notes the senior marketing executive at Spicetree Design Agency.
Opinion: Driving brand loyalty - leveraging social media for stronger customer connections
The author decodes the crux of cultivating a vibrant brand community amidst the digital age
SXSW: How to build an army of brand advocates
Virgin America, WWF and Change.org discuss advocacy vs. advertising
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
.jpg&h=334&w=500&q=100&v=20170226&c=1)
.jpg&h=334&w=500&q=100&v=20170226&c=1)
.jpg&h=334&w=500&q=100&v=20170226&c=1)
.jpg&h=334&w=500&q=100&v=20170226&c=1)
+(1).jpg&h=334&w=500&q=100&v=20170226&c=1)
