Campaign India Team
Oct 22, 2024

50% Indians sceptical about authenticity of online content: Report

In today’s rapidly digitalising world, trust has emerged as an important factor reshaping the relationships between consumers and businesses, finds Accenture Song’s Life Trends 2025 report.

Trust erosion is impacting online shopping and brand interactions. Image source: Pixabay

Please sign in or register

Access limited free articles a month after free, fast registration.

Existing users sign in here

Forgotten Password?

Having trouble signing in?

Contact Customer Support at
[email protected]
or call+91 22 69489600

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Related Articles

Just Published

21 minutes ago

Kenvue assigns global creative duties to WPP and ...

Review aimed to 'reduce complexity, improve execution and accelerate growth'.

24 minutes ago

Jaguar Land Rover picks winner in expanded global ...

Carmaker enters ‘period of exclusivity’ with agency group—with media-buying added during pitch process in surprise move.

15 hours ago

NDTV Launches Art Awards to recognize Indian ...

The Masterstroke Art Awards will spotlight artists, institutions, and patrons shaping India's cultural identity, with the inaugural edition set for February.

21 hours ago

IndiGo crisis: A case for more heart, less script

In an era where outrage escalates in minutes, the airline’s December meltdown is a masterclass in what not to do.