brand marketing
Oct 16, 2024
Shopcialising: The secret to building last bonds with Gen Z consumers
To win over these buyers, brands must move beyond trends and tap into the power of social connections, which shape their shopping decisions and loyalty.
Jun 27, 2024
Mastering the ad budget mix for maximum results is easy-peasy
Curious about balancing brand and performance ad budgets for different business stages and whether to focus on broad reach or higher ad frequency for a targeted audience? Here are some practical insights to your questions.
Feb 15, 2018
From a lovestruck postman to tales of jealousy: how brands shared the love for Valentine's Day
Campaign showcases the best of brand marketing stunts and ad campaigns for Valentine's Day.
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