brand marketing
Virtual influencers: The future of brand storytelling in India??
SOUNDING BOARD: As virtual influencers made their presence felt throughout 2024, Campaign probes how their use in brand campaigns is sparking a debate on authenticity and trustworthiness.
The juggling act: Balancing brand and performance marketing for sustainable growth
Xceedance Consulting India’s AVP stresses balancing brand and performance marketing as essential for thriving in today’s competitive market.
Shopcialising: The secret to building last bonds with Gen Z consumers
To win over these buyers, brands must move beyond trends and tap into the power of social connections, which shape their shopping decisions and loyalty.
Mastering the ad budget mix for maximum results is easy-peasy
Curious about balancing brand and performance ad budgets for different business stages and whether to focus on broad reach or higher ad frequency for a targeted audience? Here are some practical insights to your questions.
From a lovestruck postman to tales of jealousy: how brands shared the love for Valentine's Day
Campaign showcases the best of brand marketing stunts and ad campaigns for Valentine's Day.
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