Mumbai-based financial services provider, Ventura has unveiled beta version of its new trading and investment platform and is now working towards a full-scale launch. The company is now looking to partner with creative and advertising agencies to shoulder the responsibility of its 360-degree mass media campaign.
The platform, initially introduced last year, offers a a DIY interface for mobile and web for retail customers to register on their own with ease.
Recently, Ventura shifted its business model from physical distribution to digital omnichannel presence. Ventura is currently in process of idntifying a creative agency to partner with for its campaign to promote the new platform. The company wants to target a wider user-base across India.
The new brand agency partner is expected to bring in experience in scaling businesses and generating consumer insights. Agencies will also be required to have experience and track record in strategic planning and execution. The new agency partner will be required to further Ventura's strategy to expand its customer base and growth.
“With the new product proposition, the aim is to make the company pin code agnostic and tap the broader market opportunity for growth. We are not looking for just a creative agency for a campaign but a brand partner who works with us to scale the new business,” said Manu Monga, director at Ventura.
Founded in 1994, Ventura offers services including online trading, mutual funds, and portfolio management.
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