branding
AI voices in advertising: Amplifying creativity or diminishing authenticity?
As AI-generated voices gain ground in media and marketing, ElevenLabs’ Siddharth Srinivasan believes that brands must decide—will AI enhance storytelling, or dilute the human touch in advertising?
Samsung named Spikes Asia 2025 Advertiser of the Year
The tech giant recognised for pioneering creativity in marketing and will be recognised at the Spikes Awards ceremony on April 24 in Singapore.
Pocket FM tunes in SoundCake for crowdsourced creativity
The audio platform will share shortlisted tunes with 200 million listeners globally, inviting votes for its community-driven branding campaign.
Branding Edge to buy 51% stake in lifestyle and influencer marketing firm
The creative strategy consultancy firm is looking to expand its business footprint through inorganic growth options in the coming months.
Zepto’s Jarvis move sparks the in-sourcing vs outsourcing debate
SOUNDING BOARD: Is the quick-commerce’s in-house ad agency move a game-changer—or a creative crisis—for agencies? Campaign finds out.
Sizzle beyond the plate: Branding fuels restaurant success
Authenticity, creativity, and consistency turn meals into memorable experiences, proving branding is the secret ingredient for lasting loyalty.
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