campaign at cannes
Why the ascendancy of Asia will be key to shaping the future of the ad industry
In an exclusive chat with Campaign at Cannes Lions 2024, McCann Worldgroup APAC's Shilpa Sinha unpacks the findings of the Group's latest thought leadership on Asia's unique blend of tradition and innovation, and why it's setting new global benchmarks.
How Cannes jury presidents judged AI
Despite all the hype about AI-created campaigns, jury presidents say the technology had a minimal influence on award-winning work this year.
Maybe Cannes Lions isn't capable of picking all of the best work
Creatives congregate at Cannes for validation, yet the festival can favour the sort of advertising briefs many of them try to avoid.
Cannes Lions 2024: India scores 3 Glass shortlists
No work from India, however, was included in the Titanium and Innovation special category shortlists.
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