capital
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Tata Capital tells viewers to keep the faith while striving for their goals
The three-film campaign draws parallels between its brand ambassador, cricketer Shubman Gill’s journey, and that of consumers, narrating relatable scenarios from their respective everyday lives.
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Conran Design Mumbai helps rebrand Adani Capital and Home Finance as Tyger Capital/Home Finance
The rebranding follows US-based Bain Capital’s acquisition of Adani Group's stake in Adani Capital and Adani Housing Finance last year.
The CMO's MO: Godrej Capital’s Nalin Jain on revamping marketing to hit new highs
The chief marketing officer discusses how the financial services company is boosting its brand visibility with a savvy mix of online and offline tactics—making its name the one everyone knows.
Aditya Birla Capital teams up with IOA for Paris Olympics 2024
Aditya Birla Capital will launch a cohesive marketing campaign featuring leading athletes who will be representing India in the Paris Olympics 2024
Publicis + Capital = Publicis Capital
Sunil Sachdeva and Prasad Subramaniam will take Joint Chairmanship of Publicis Capital and Hemant Misra will be the CEO.
Apollo Tyres back on air after three years
Apollo Tyres' new TVC for its tubeless radials for passenger cars romanticises the road and highlights the traveller's relationship with it. The campaign has been developed by the agency Capital Advertising and was shot in forests, hills and scrubland that surround Capetown, South Africa. The commercial begins with a man standing on a cliff overlooking the sea, and alongside at the the winding hill he is supposed to travel. As the viewer sees him in other locations and moments through the ad, the voiceover says: "When you are in love, she will give you a high.
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