Aditya Birla Capital teams up with IOA for Paris Olympics 2024

Aditya Birla Capital Limited, a key player in India’s financial sector, recently announced its partnership with the Indian Olympic Association as the official sponsor of Team India for the Paris Olympics 2024.

As a part of this partnership, Aditya Birla Capital will launch an integrated marketing campaign featuring top athletes representing India at the Paris Olympics 2024. The campaigns will capture and will be amplified across mediums including digital, OTT, print, outdoor as well as social media platforms.

Dr P.T. Usha, President of the IOA, said, “We extend our sincere gratitude to Aditya Birla Capital for their support and belief in the potential of Indian athletes and in the shared commitment to nurturing sporting talent and cultivating role models for India. The growing support from brands and corporate India who understand the pivotal role sports play in our nation’s development is truly heartening and encouraging at the same time.”