celebrity
Virat Kohli regains top spot in Kroll’s celebrity brand valuation report at nearly $228 million
Kohli replaces second-place Ranveer Singh for the top position as per the latest study, followed by Shah Rukh Khan, Akshay Kumar and Alia Bhatt.
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Why Gen Z prefers influencers over A-list celebs
Prioritising authenticity over glamour, many within younger cohorts are spurning celebrities in commercials in favour of narratives built on genuine and relatable storytelling.
Weekend Laugh: Producer's Diary by Dalbir Singh
The co-founder of Kiss Films continues with his weekly sketches for Campaign India
Goafest 2016: Karan Johar to R Balki: "I wish someone would change the way we market films"
The duo discussed film marketing, criticism, social media and why Johar won't do ad films, on day two
Self-regulation and celebrity endorsers in focus: Do we need Government intervention?
Will add to legal system’s burden, say some; ‘Has industry self-regulated effectively?’ ask others
Dhoni most persuasive brand endorser: CelebTrack
M S Dhoni has the strongest persuasion power amongst brand ambassadors, states findings from CelebTrack - the joint study by Percept Talent Management and Hansa Research.
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