celebrity
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Can nostalgia-powered marketing make Yas Island India’s go-to getaway?
INSIDE THE AD: Tapping into 'Zindagi Na Milegi Dobara’s' legacy, the entertainment and leisure destination in Abu Dhabi is betting on nostalgia and star power to woo Indian travellers. Will it work?
Myntra’s ‘Fashion with caution’ turns heads—and trolleys
Humour meets high style in its latest campaign, as celeb-inspired fashion causes chaos in relatable, everyday moments.
Virat Kohli regains top spot in Kroll’s celebrity brand valuation report at nearly $228 million
Kohli replaces second-place Ranveer Singh for the top position as per the latest study, followed by Shah Rukh Khan, Akshay Kumar and Alia Bhatt.
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Why Gen Z prefers influencers over A-list celebs
Prioritising authenticity over glamour, many within younger cohorts are spurning celebrities in commercials in favour of narratives built on genuine and relatable storytelling.
Weekend Laugh: Producer's Diary by Dalbir Singh
The co-founder of Kiss Films continues with his weekly sketches for Campaign India
Goafest 2016: Karan Johar to R Balki: "I wish someone would change the way we market films"
The duo discussed film marketing, criticism, social media and why Johar won't do ad films, on day two
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