cmo
89% of CMOs predict growth in their marketing budgets: Dentsu report
Nearly 59% of CMOs expect that in the next five years, their revenues will come from products, services, or businesses that don’t yet exist, finds Dentsu's 2024 CMO Navigator survey.
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The CMO’s MO: Pratik Mazumder talks about leveraging gen AI for Mahindra Holidays & Resorts India’s content
Mahindra Holidays and Resorts India’s CMO places equal importance on making the company eco-friendlier while using gen AI and digital marketing tools to create brand awareness and salience.
24 hours with... Vinay Singh
Catch up with Vinay Singh, co-founder of digital marketing agency Digixpressions, as he takes us through what a day in his life looks like.
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CMO’s MO: Responsible marketing merits more attention than it gets—Rajat Abbi
Schneider Electric India’s CMO advocates for marketing that drives societal good and environmental responsibility, beyond just metrics.
‘We want to build some FOMO’: Wimbledon’s CMO on creativity, traditions and innovation
Usama Al-Qassab, director of marketing and commercial at Wimbledon, discusses this year’s tournament and the impact of its creative output.
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