cmo

Sep 12, 2024

Starbucks still needs a CMO

Here’s why the role is essential at every organisation.

Jul 31, 2024

The CMO’s MO: Pratik Mazumder talks about leveraging gen AI for Mahindra Holidays & Resorts India’s content

Mahindra Holidays and Resorts India’s CMO places equal importance on making the company eco-friendlier while using gen AI and digital marketing tools to create brand awareness and salience.

Jul 18, 2024

24 hours with... Vinay Singh

Catch up with Vinay Singh, co-founder of digital marketing agency Digixpressions, as he takes us through what a day in his life looks like.

Jul 16, 2024

CMO’s MO: Responsible marketing merits more attention than it gets—Rajat Abbi

Schneider Electric India’s CMO advocates for marketing that drives societal good and environmental responsibility, beyond just metrics.

Jul 15, 2024

‘We want to build some FOMO’: Wimbledon’s CMO on creativity, traditions and innovation

Usama Al-Qassab, director of marketing and commercial at Wimbledon, discusses this year’s tournament and the impact of its creative output.

May 22, 2024

Asia-Pacific Power List 2024: Ravi Santhanam, HDFC Bank

From a ground-breaking merger to memorable partnerships with the IPL, 2023 was a year of significant growth for Santhanam, with only more on the horizon.