creativity
McCann, Famous Innovations lead the charge at South Asia’s Agency of the Year 2024 awards
Also imparting a strong mark: FCB Kinnect, Havas Media India, OMD, and White Rivers Media with their impressive wins showcasing gold, glory, and game-changing creativity.
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Agency of the Year 2024 winners: South Asia
Check out the complete winner list for the South Asia region in the 2024 Campaign Agency of the Year awards.
Rethinking brand engagement in the age of responsible advertising
Social media limits can spark marketing ingenuity. Jajabor Brand Consultancy’s founder and CEO urges brands to ditch instant likes and embrace lasting connections.
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When creativity misses the mark: What brands can learn from Jaquar’s advertising missteps
While creativity is currency in advertising, Branding Area’s marketing director states that even the richest ideas can bankrupt a brand’s message when mishandled, while nodding at Jaquar’s latest campaign.
It's time we stopped treating Gen AI like our dirty little secret
All this heated discourse about AI in creativity misses a simple truth: This revolution isn't waiting for universal approval. It's already here—time to trade the resistance for renaissance.
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Spikes Asia expands to year-round events, 2025 submissions now open
Now evolving into a series of year-round regional events, the 2025 Spikes Asia awards judging will take place in Vietnam, culminating in a live ceremony in Singapore to celebrate the region's creative excellence.
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