data privacy
Ads everywhere, impact nowhere? Navigating the new media maze
With advertising infiltrating every touchpoint, brands face a paradox—unmatched reach yet growing fragmentation. Can they balance scale, quality, and relevance?
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Should brands compensate consumers for their data?
As brands increasingly adopt tactics to collect first-party data, questions arise about the value of compensating consumers for their data and how such practices might influence customer loyalty and trust.
The multi-screen juggle: How brands keep up with Gen Z
Today’s consumers seamlessly switch between mobile, CTV, and DOOH. Adtech firms are decoding cross-platform strategies to keep brands relevant everywhere.
Only 6% of top Indian sites ready for DPDPA cookie consent compliance: ASCI dipstick
A new white paper by ASCI, PSA Legal, and Tsaaro Consulting discusses the preparaedness of Indian brands for adopting transparent cookie consent practices in light of the upcoming DPDPA norms.
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Is Apple’s $95 million settlement a data privacy wake-up call?
A $95 million settlement raises urgent questions about privacy laws, ethical advertising, and the future of consumer trust.
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Google reverses plan to eliminate cookies from Chrome
In a surprising turn of events, Google says it is now 'proposing an updated approach that elevates user choice' instead of removing cookies entirely from Chrome.
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