data privacy

Apr 08, 2025

Will snooping clause in new IT Bill put WhatsApp on mute?

India’s proposed Income Tax Bill 2025 may force ad agencies to rethink WhatsApp workflows as privacy risks outpace convenience.

Mar 19, 2025

Ads everywhere, impact nowhere? Navigating the new media maze

With advertising infiltrating every touchpoint, brands face a paradox—unmatched reach yet growing fragmentation. Can they balance scale, quality, and relevance?

Feb 19, 2025

Should brands compensate consumers for their data?

As brands increasingly adopt tactics to collect first-party data, questions arise about the value of compensating consumers for their data and how such practices might influence customer loyalty and trust.

Jan 31, 2025

The multi-screen juggle: How brands keep up with Gen Z

Today’s consumers seamlessly switch between mobile, CTV, and DOOH. Adtech firms are decoding cross-platform strategies to keep brands relevant everywhere.

Jan 28, 2025

Only 6% of top Indian sites ready for DPDPA cookie consent compliance: ASCI dipstick

A new white paper by ASCI, PSA Legal, and Tsaaro Consulting discusses the preparaedness of Indian brands for adopting transparent cookie consent practices in light of the upcoming DPDPA norms.

Jan 13, 2025

Is Apple’s $95 million settlement a data privacy wake-up call?

A $95 million settlement raises urgent questions about privacy laws, ethical advertising, and the future of consumer trust.