economist magazine

Ogilvy crafts The Economist's maiden TV campaign for India

The Economist is back with its fourth campaign in India which invites its readers to 'interpret' the communication they see. This time, its a television campaign, created by Ogilvy, Mumbai.Till now, the weekly has been focusing its brand communication on three key cities - Mumbai, Delhi and Bengaluru (with Pune being included in the last brand campaign) using outdoor and print as media vehicles. It was observed that a large part of the Indian audience still remained untapped.