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The Economist is back with its fourth campaign in India which invites its readers to 'interpret' the communication they see. This time, its a television campaign, created by Ogilvy, Mumbai.Till now, the weekly has been focusing its brand communication on three key cities - Mumbai, Delhi and Bengaluru (with Pune being included in the last brand campaign) using outdoor and print as media vehicles. It was observed that a large part of the Indian audience still remained untapped.
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