experiential marketing
Moves and wins roundup: Week of 10 Feb
Our weekly roundup of the latest appointments and account wins news from Ogilvy, PR Professionals, Euler Motors, IndoBevs, FCB Group India, RR Kabel, A47.in, Ace Turtle, Infectious Advertising, CIFDAQ, and many more.
Moves and wins roundup: Week of 03 Feb
Our weekly roundup of the latest appointments and account wins news from WolfzHowl, Delhivery, Qoruz, Sam & Andy, ADK India, Veeba, Esquire India, Aisle Network, Eggfirst, DViO Digital, Aarambh Communications, Britannia Industries, Flags Communications, Forbes India, Reliance Group, Immerso, Everdome, ITW Universe, Admatazz, Snap Inc, Ogilvy ASEAN, Actimedia, Jio Star and many more.
Neuromarketing: Game-changer or gimmick for Indian brands?
As Indian marketers flirt with neuromarketing, some brands dive deep while others tread cautiously. Is this the next big frontier or just a fleeting trend?
From pop-ups to green installations: Sustainability meets experiential creativity
With consumers gravitating towards greener and ethical product alternatives, eco-conscious creativity has emerged the way for brands to connect with them, says XP&D's CEO.
Moves and wins roundup: Week of 27 Jan
Our weekly roundup of the latest appointments and account wins from Roarrr Media, Glad U Came, Mahindra Finance, Story Digital, Bold and Beyond, HGS Interactive, 1702 Digital, Ashirvad by Aliaxis, Talentrack, and many more.
.jpg&h=268&w=401&q=100&v=20170226&c=1)
India’s brew boom: How coffee brands are winning over young consumers
Crafting a coffee culture, they blend innovation and community, using experiential marketing to engage Gen Z and Gen Alpha audiences.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
.jpg&h=334&w=500&q=100&v=20170226&c=1)
