flipkart
Streambox unveils subscription TV; aims to acquire 20 lakh customers in two years
Can its Dor subscription-based service, which aims to unify content across OTT platforms and live TV channels, truly be a disruptor in India's television market?
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super.money’s campaign targets UPI frustration with real cash, not coupons
super.money's first ad slams rival UPI rewards, promising real cashback over coupons. In an exclusive chat with Campaign, its founder shares if this bold move can win frustrated users.
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Here's why personalised advertising has edged out generic ads
In today's fast-paced marketing world, generic ads just don't cut it. Here is why personalisation, powered by data and AI, is essential for engaging savvy consumers and driving brand loyalty.
Flipkart steals the show from Alia Bhatt at a wedding
Watch the film conceptualised by Leo Burnett here
Flipkart brings sellers and customers onto the same page
Watch the films conceptualised by Vector Brand Solutions here
Should brand endorsers be held liable for misleading claims?
SOUNDING BOARD: There are calls to fine Amitabh Bachchan after he appeared in a 'misleading advertisement' from Flipkart. We ask experts to state whether this is a fair call or whether the brand should be solely bearing the brunt
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