Advertising
Manasvita Subramanian
Jul 08, 2024

Here's why personalised advertising has edged out generic ads

In today's fast-paced marketing world, generic ads just don't cut it. Here is why personalisation, powered by data and AI, is essential for engaging savvy consumers and driving brand loyalty.

Segmenting your audience into smaller groups based on demographics, interests and behaviours enables in crafting more targeted messages. Image source: Pixabay.

Please sign in or register

Access limited free articles a month after free, fast registration.

Existing users sign in here

Or
Register Now
Forgotten Password?

Having trouble signing in?

Contact Customer Support at
[email protected]
or call+91 022 69047500

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

Only 100 million of India's 547 million OTT users are paying subscribers: Ormax report

1 Only 100 million of India's 547 million OTT users are paying subscribers: Ormax report

JioStar unveils JioHotstar, merging JioCinema and Disney+ Hotstar

2 JioStar unveils JioHotstar, merging JioCinema and Disney+ Hotstar

Googlies on Google: A curiosity-driven game for search

3 Googlies on Google: A curiosity-driven game for search

India 2030: Middle class majority to fuel shift to experience-led spending

4 India 2030: Middle class majority to fuel shift to experience-led spending

Kia's Sonet embarks on a journey of uncharted thrill

5 Kia's Sonet embarks on a journey of uncharted thrill

Can sound make you taste spice? 7UP thinks so

6 Can sound make you taste spice? 7UP thinks so

FCB India goes solo in WARC’s Global Good parade

7 FCB India goes solo in WARC’s Global Good parade

Shaadi, skins and synergy: BGMI’s campaign ups the game

8 Shaadi, skins and synergy: BGMI’s campaign ups the game

Omnicom CEO John Wren dismisses speculation about Omnicom-IPG deal leading to client attrition

9 Omnicom CEO John Wren dismisses speculation about Omnicom-IPG deal leading to client attrition

Beyond the follower count: When influence meets due diligence

10 Beyond the follower count: When influence meets due diligence

Related Articles

Retention trumps acquisition: Three digital strategies for marketers
Advertising
Aug 21, 2024
Siddhartha Vanvani

Retention trumps acquisition: Three digital ...

Flipkart brings sellers and customers onto the same page
Advertising
Nov 29, 2023
Campaign India Team

Flipkart brings sellers and customers onto the same ...

50,000 businesses, one goal: Gallabox looks at powering customer engagement at scale
Advertising
Feb 14, 2025
Vinita Bhatia

50,000 businesses, one goal: Gallabox looks at ...

Myntra’s ‘Fashion with caution’ turns heads—and trolleys
Advertising
Jan 30, 2025
Campaign India Team

Myntra’s ‘Fashion with caution’ turns heads—and ...

Just Published

Campaign Asia-Pacific's inaugural 50 Over Fifty winners
Advertising
2 hours ago
Staff Reporters

Campaign Asia-Pacific's inaugural 50 Over Fifty winners

Campaign's first-ever list of achievers aged 50+, a cohort pushing the marcomms industry forward through tenacity, experience, mentorship and entrepreneurial drive.

Former AKQA boss Ajaz Ahmed launches shop to ‘rival slow, bureaucratic agencies’
Advertising
3 hours ago
Lucy Shelley

Former AKQA boss Ajaz Ahmed launches shop to ‘rival ...

Studio.One makes its debut with several ex-AKQA staffers.

From labels to loyalty: Trust takes centre stage in India’s wellness market
Marketing
4 hours ago
Abidali Dantrelia

From labels to loyalty: Trust takes centre stage in ...

As the wellness market evolves, so does the need for accountability. Brands that embrace this trend will earn long-term consumer loyalty, says You Care Lifestyle CEO.

Horlicks puts mischief back on the growth chart
Advertising
5 hours ago
Campaign India Team

Horlicks puts mischief back on the growth chart

In a world chasing report cards, its new campaign, created by FCB Neo, argues that curiosity—and a little rebellion—are the real success metrics.