genai

Oct 22, 2024

Text-to-video in advertising: Where are we now?

While text-to-video AI tools are fast becoming the industry's latest obsession, Campaign goes beyond the hype to explore the current capabilities on offer and limitations of AI video generators for the advertising landscape.

Sep 03, 2024

How Info Edge India is leveraging GenAI to achieve efficiency

Its group CMO, Sumeet Singh, gives Campaign a lowdown on how the internet company is keeping up with its legacy of adopting new-age tech early and why Naukri is pivoting to a contemporary career site.

Jul 03, 2024

HCLTech and IBM launch generative AI Centers of Excellence in India, UK, and US

Located in Noida, London, New Jersey, and Santa Clara, these centers aim to modernise legacy applications and drive continuous innovation using IBM’s WatsonX AI and data platform.