hippo
‘Consumers are looking for greater variety than before’
Q&A with Nadia Chauhan, JMD and CMO, Parle Agro
“We live in a visual world where everything we see has been thought about while everything we hear is not” – Tony Hertz
Tony Hertz, owner and creative director, Hertz Radio, was in the country last month. Here is an excerpt from an interaction with him on the sound of brands and the future of radio advertising
Sajan Raj Kurup to present Hippo case study at TWTRCON 2010
The conference will be held in San Francisco on November 17-18, 2010
Tony Hertz, Creativeland Asia collaborate on Hippo's radio spots
Parle Agro’s snack product Hippo, following its first TV campaign in February, has rolled out its maiden radio campaign which builds on its positioning of 'Fight Hunger, Fight Evil'.
Fight hunger, fight evil: Parle Agro Hippo's maiden TV campaign
Parle Agro’s snack product 'Hippo', which had a gradual roll-out across the country over the last few months, is now ready with its first mass media advertising campaign.Till now, the brand's marketing strategy has been focused on distribution, retail visibility and consumer sampling.
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