inclusivity
Brands add colour, meaning, and impact to Holi 2025 campaigns
This year, brands are celebrating Holi by infusing joy, nostalgia, and purpose into their campaigns while promoting inclusivity, consent, and kindness.
Brands let women do the talking this International Women's Day
These campaigns transcend brand promotions, and aim to stimulate essential dialogues on gender neutrality, inclusivity, and equality.
Brands celebrate Republic Day with campaigns capturing unity, freedom, and progress
Republic Day campaigns by brands portray the country’s diverse culture, progress, and core values through a play of creativity and technology.
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AI meets authenticity: The future formula for brand success
As AI reshapes audience engagement, authenticity will prove to be a critical essential for brands to gain and retain consumer trust this year, says VFS Global's chief communication officer.
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Beyond the Paralympics: The business case for disability representation
A pattern exists of brands targeting the disabled community during the Paralympics, but ignoring the community afterwards. Campaign explores what it will take for disability inclusion to become a constant in advertising rather than just seasonal.
Needed: More LGBTQIA+ leaders who call the shots
Despite their enthusiasm to appear inclusive, many in the advertising industry observe that few agencies still have substantial LGBTQIA+ representation in their C-suite in India.
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