influencer

Apr 23, 2025

Influencer content outperforms digital ads on lower- and mid-funnel metrics: Study

67% of Indians trust influencer recommendations over traditional advertisements, notes Kantar’s Influencer Playbook report.

Mar 06, 2025

Rebranding done right: Lessons from Zomato’s evolution to Eternal

Zomato’s transition to Eternal serves as an example of how brands can leverage influencer marketing to amplify their rebranding efforts and reshape consumer perceptions, says Dot Media CEO and co-founder.

Mar 03, 2025

Influencer marketing: From endorsements to authenticity and live experiences

As brands navigate the evolving influencer partnership landscape, Quantum Consumer Solutions' associate urges them to consider fundamental shifts in nature of influence, technology's role, and consumer preferences.

Feb 26, 2025

Social Panga launches The Viral Union to ace influencer marketing’s next big test

As brands demand clearer ROI and influencers pushing for fair pay, this new division from the integrated creative and digital marketing agency aims to redefine partnerships in India’s creator economy.

Feb 24, 2025

Cultural nuances meet business realities: Marcus Krzastek on what's next for VaynerMedia in Asia

Recently appointed as VaynerMedia's first president, international, Krzastek tells Campaign about evolving client partnerships, India's market complexities, and why social and influencer marketing continues to gain momentum.

Feb 19, 2025

Django invests in creative agency Extra

The new investment move follows a rebranding exercise that Django carried out this year.