influencer
Amazon India launches Creator Central to streamline influencer content creation
The platform will roll out to over 50,000 content creators in the Amazon Influencer Program in the coming weeks.
65% of consumers want brands to collaborate with vernacular influencers: Survey
Results of a survey by iCubesWire found that this indicates the growing need for a shift towards localised, community-driven marketing by brands in India.
Wondrlab acquires OPA, its sixth acquisition to date
This move allows Wondrlab to strengthen its influencer marketing with OPA's 3-lakh strong influencer base and boost its existing Opportune platform for deeper brand collaborations.
The software shift: Transforming India's influencer marketing
As the Indian influencer marketing industry continues to grow, Qoruz’s co-founder and CEO notes that the adoption of data-led, insights-driven strategies will be crucial in driving sustainable success.
With athletes soaring as nano influencers, brands take the leap to sign them up
Fame Keeda’s co-founder notes that brands now see athletes as top influencers, leveraging their unique audience connections and social media prowess.
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OpraahFx launches Creator Accelerator Program to give India’s creator economy a leg-up
Over 100 micro creators from diverse categories such as fashion, beauty, gaming, tech, fitness, travel, and food have joined the program.
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