influencer
Rebranding done right: Lessons from Zomato’s evolution to Eternal
Zomato’s transition to Eternal serves as an example of how brands can leverage influencer marketing to amplify their rebranding efforts and reshape consumer perceptions, says Dot Media CEO and co-founder.
Influencer marketing: From endorsements to authenticity and live experiences
As brands navigate the evolving influencer partnership landscape, Quantum Consumer Solutions' associate urges them to consider fundamental shifts in nature of influence, technology's role, and consumer preferences.
Social Panga launches The Viral Union to ace influencer marketing’s next big test
As brands demand clearer ROI and influencers pushing for fair pay, this new division from the integrated creative and digital marketing agency aims to redefine partnerships in India’s creator economy.
Cultural nuances meet business realities: Marcus Krzastek on what's next for VaynerMedia in Asia
Recently appointed as VaynerMedia's first president, international, Krzastek tells Campaign about evolving client partnerships, India's market complexities, and why social and influencer marketing continues to gain momentum.
Django invests in creative agency Extra
The new investment move follows a rebranding exercise that Django carried out this year.
India’s lifestyle influencers grow by 130% in 2024: Qoruz study
India’s social media influencers specialising in travel, food, and tech grow by 67%, 46%, and 42%, respectively from 2023 to 2024, according to the latest Qoruz report.
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