influencer
Branding Edge to buy 51% stake in lifestyle and influencer marketing firm
The creative strategy consultancy firm is looking to expand its business footprint through inorganic growth options in the coming months.
Swiss Beauty’s #SajDhajKe: Empowering brides, celebrating modern traditions
The campaign celebrates the modern-day bride who takes the reins of her wedding as opposed to the traditional, reserved bride of the past.
Amazon India launches Creator Central to streamline influencer content creation
The platform will roll out to over 50,000 content creators in the Amazon Influencer Program in the coming weeks.
65% of consumers want brands to collaborate with vernacular influencers: Survey
Results of a survey by iCubesWire found that this indicates the growing need for a shift towards localised, community-driven marketing by brands in India.
Wondrlab acquires OPA, its sixth acquisition to date
This move allows Wondrlab to strengthen its influencer marketing with OPA's 3-lakh strong influencer base and boost its existing Opportune platform for deeper brand collaborations.
The software shift: Transforming India's influencer marketing
As the Indian influencer marketing industry continues to grow, Qoruz’s co-founder and CEO notes that the adoption of data-led, insights-driven strategies will be crucial in driving sustainable success.
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