initiatives
1 day ago
Will Maha Kumbh catalyse a new era of religious event marketing?
While the recently concluded Maha Kumbh Mela offered immense marketing opportunities to brands, could it fuel renewed interest in religious event marketing beyond the festive season?
Sep 02, 2024
Edging towards its golden jubilee, AI and D2C propel Paragon's legacy forward
On the eve of its 50th year, the indigenous footwear company is adopting new-age tech and balancing it with traditional strategies to drive growth in tier 2 and 3 markets.
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