initiatives

Edging towards its golden jubilee, AI and D2C propel Paragon's legacy forward
Sep 02, 2024
Preeti Hoon

Edging towards its golden jubilee, AI and D2C propel Paragon's legacy forward

On the eve of its 50th year, the indigenous footwear company is adopting new-age tech and balancing it with traditional strategies to drive growth in tier 2 and 3 markets.

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