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Will Maha Kumbh catalyse a new era of religious event marketing?
While the recently concluded Maha Kumbh Mela offered immense marketing opportunities to brands, could it fuel renewed interest in religious event marketing beyond the festive season?
India's print ads thrive amid Diwali's spark
In the festival’s glow, print ads prove resilient, delivering impact and reach that digital alone can't replace.
Moves and wins roundup: Week of 14 Oct
The latest appointments and account-wins from Vertoz, Sony Pictures Networks, Interactive Avenues, Mint and Milk PR, Way2News, Telugu Titans, BORN HI Digital, SWrap2Earn, RV Edge, Nitro Commerce, Disney+ Hotstar, C Com Digital, AnyMind Group, Experience Commerce, Fixderma, ABND, Brand Catapult, 82.5 Communications, FCB Kinnect, McCann Bengaluru, and more in our weekly news roundup.
Brands to spend INR 500 crores on influencers for Diwali sales: Report
A survey by Qoruz shows a shift in festive advertising, with influencer marketing expected to dominate consumer engagement in India during the upcoming Diwali festival.
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Confused about unlocking ROI in hyperlocal marketing? Here's help
Discover the roadmap to uncovering the genuine value of hyperlocal campaigns for brands by leaning on precise, actionable metrics.
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Angel One is the heavenly abode for investors
Watch the films conceptualised by Leo Burnett here
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