Moves and wins roundup: Week of 14 Oct

FCB Kinnect appoints Yogesh Mani Pradhan as group executive creative director-west

FCB Kinnect has appointed Yogesh Mani Pradhan as the group executive creative director for western India. He will lead FCB Kinnect’s Mumbai office, contributing to the agency’s creative culture and client relationships.

Pradhan, who previously spent two decades at Ogilvy, has worked with prominent brands, including Castrol, Mondelez, Amazon, and Adidas. His work includes several notable campaigns like 'Truckasana' for Castrol and 'Boys Don’t Cry' for Vogue. 

82.5 Communications wins De Beers creative mandate for India

82.5 Communications has been awarded the creative mandate by De Beers Group to drive interest in natural diamonds among Indian consumers. This partnership comes as India becomes the second-largest global market for natural diamond jewellery. The focus will be on reinforcing the emotional appeal of diamonds, promoting their rarity and enduring value, and fostering category growth within the Indian market.

The campaign will also involve strengthening relationships with retailers and leveraging De Beers' proprietary diamond verification and tracing technologies to ensure authenticity. The collaboration aims to shape new narratives around natural diamonds, contributing to the development of the entire jewellery sector in India.

McCann Bengaluru appoints Jeff Thomas as assistant vice president for strategy and planning

McCann Bengaluru has appointed Jeff Thomas as assistant vice president–strategy and planning. Thomas, who has over 15 years of experience in advertising and digital marketing, brings a diverse background from working with both startups and large brands like Tanishq, ITC, and Titan.

His expertise includes digital-first strategies and business analytics. McCann sees this appointment as a key step in enhancing its strategy team and strengthening its client relationships in Bengaluru.